5 Years in Organisation.

Ann Beetham – 5 years with Regenerage- 4 years as Business Growth manager and  12 months in current post as Director of Marketing & Sales.

After leaving college where she studied media/ journalistic studies, communication studies and languages, Ann decided not to go down the university route but to venture into the world of work, securing her first role within the civil service. Realising that a desk job was not for her and that she was quick to strike a rapport with people from many walks of life, she moved into the sales sector, cutting her teeth and honing her sales skills initially on the phone and quickly moving into a field sales role, covering the North West Region. Ann carved out a successful career for herself, progressing to work for a prestigious textiles manufacturer where her love of all things in homeware fabric design started, continuing to this day in her many creative hobbies which include upholstery and the design and making of soft furnishings. Whilst in this role covering the UK and Ireland, Ann carved out a niche for herself, selling to mail order, hotels, holiday resorts and nursing homes. On one occasion and against the advice of the transport manager, she drove a 7.5T vehicle laden with soft furnishings over to Cork in Southern Ireland, accompanied by a team of warehouse staff in a minibus who went to fit the furnishings in time for the holiday resort’s grand opening in time for St Patricks Day. The annual 3-day new product launch and sales activities at the NEC are something that Ann still remembers with many happy memories.

Becoming a mum meant that UK travel for work was no longer conducive and so Ann then dipped her toes into the recruitment sector. Working for a global recruitment company, she started as a recruitment consultant and was awarded with trips to London, New York and Barcelona for her multiple successes in winning new business and overachieving on targets. The final 7 years of her time in recruitment were as a Sales Branch Manager where she recruited, trained and managed her team, being responsible for the P&L of the branch.

Having always worked within a  sales environment and very much a people person, after 17 years in the sector Ann made the move away from private and into the public sector, working as a Business Development Manager for a local college where she worked with many North West Businesses to recruit and upskill their staff. Organising events and seminars, arranging keynote speakers and networking with Lancashire businesses (from micro to blue chip) to develop new and meaningful partnerships was the order of the day. This role opened up new industry sectors to Ann, enabling her to work with businesses in many different sectors, culminating in engineering and construction, where her interpersonal skills were put to best use to the benefit of the business, the college and its learners.

Ann had now worked for the public and private sectors and after deciding to take a further qualification in Business Innovation & Growth made the decision to transition her skills to the 3rd sector, successfully applying for and securing a role as Business Growth Manager with Regenerage. Here, Ann knew that she could help to grow the network of business supporters for Regenerage from contacts that she had accumulated over the years in both a business and personal capacity. Nor could she have started in her new and exciting role at a more apt time in her life as her stepfather of 30 years had recently been diagnosed with dementia. Almost 5 years later, Ann in her current role as Director of Marketing & Sales has helped to create a new and vibrant business supporter network, helping to get the Regenerage brand and its’ story out into the business community. Passionate about getting the brand known, she connects with individuals and businesses who are keen to support a worthy Lancashire-based charity and get them involved!

When not in her work capacity or crafting in her home workshop, you might bump into Ann somewhere in or on water, whether on her paddle board, on a boat, open-water swimming in the Lake District or even cruising the countryside on her beloved Vespa GTS 300 (yes she has a full motorbike licence)… oh and she loves to travel abroad!

Started her employment with the charity back in 2001 as a part time Shop Manager in the original Bamber Bridge. She worked her way up to a full time position as Retail Manager, then to Head of Retail and then to her current position of Director of Retail which she has held since March 2022. She is a keen advocate of internal progression within the charity.

Initially qualifying with a NNEB Diploma, Bel moved in to the hospitality industry where she worked as an Assistant Manager in a multi –million turnover restaurant and bar. Here she gained experience of sales, staff training & development, catering, HR and stock management whilst also qualifying as a D32 NVQ assessor, taking the lead on the in house staff- training scheme. Five years on, Bel moved into the charity retail sector, initially as a stop gap to support her new, young family and has never looked back since.

Bel is extremely process driven, is ‘in the detail’ highly motivated and leads with a commercial head to achieve the best possible retailing results for the charity. She has taken the lead on a variety of charity partnerships in order to maximise income generation for the wider charity. Bel heads-up the senior retail team, overseeing the E-Commerce function, whilst constantly seeking and implementing new and improved strategies in line with ever- changing needs of the charity sector.

Bel is now very experienced in retail property procurement, leases, set-up for opening stores from start to finish and everything in between and is passionate about further increasing the retail portfolio of the charity over the coming years.

When Bel is not in the thick of charity retail you can normally find her out walking, in the gym, reading, cooking, enjoying a wine or two or the summer doing her best to grow her own veg and pottering in the garden.